This article originally appeared in the September 2013 issue of Tea & Coffee Trade Journal.
Terroir is becoming an increasingly important consideration in selecting tea for the North American specialty tea market, as was reflected in the courses and show floor interactions at the 2013 World Tea Expo in Las Vegas, Nevada.
Terroir and the French phrase “gout de terroir” have been more frequently used by the wine industry in speaking of “the taste of the earth,” or “a sense of place.” The word is also employed to describe those signature flavor characteristics of artisanally crafted tea that are direct results of growth condition and location.
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