Little was left to chance last night (23 October 2013) at an exclusive preview of Teavana’s new Fine Teas + Tea Bar in NYC. A car service delivered attendees to the Madison Ave store to help assure everyone arrived conveniently, comfortably, and in the most agreeable mood possible.
Media members from NPR, food and lifestyle publications, and tea publications were on hand. Starbucks and Teavana execs were there as well.
As an event, it was delightful. The design and feel of the store brings an element of Starbucks with some Oriental styling.
And to the keen observer, there were other, noteworthy aspects about how Starbucks + Teavana view tea and tea customers.